I was approached to create the logo and packaging design for the pop group 'The Sugababes' fragrance line. The girls were very clear on the colour palette and silhouette graphic from the offset and the designs stemmed from there. Another agency had created initial concepts but the group weren't happy, as they felt the look and feel was too masculine — no pressure then! Fortunately, they loved the end result that Mooks created.

Designs included: logo design, bottle design, packaging design, box design, editorial advert design.